DeutscheBack at the iba 2018 in Munich
The most challenging aspect of DeutscheBack’s appearance at the iba trade fair was floor space, which was only 4.5 metres deep but 16 metres wide. Our job was to use this elongated area to make the subsidiary of the Stern-Wyviol Group shine. Thanks to the use of bright colours, the stand appeared generously proportioned. Light timbers, concrete surfaces and brick ornaments created a bakery with a rustic, warm and modern ambience. And there were tasty treats to sample, fresh from the professional oven. Digitalisation is all the rage: a large 98-inch monitor displayed promotional messages, while iPads were used to present information at the exhibition tables.