Elbe meets Matterhorn: our Swiss sales office delivers a successful first project
It was clear for all to see: modern, individual and with a fresh look is how the new Swiss client Infors AG hoped to stand out from the competition at ACHEMA 2015. The company, which supplies laboratory products for use in the chemicals industry, was supported for the first time by the PREUSS MESSE branch in Switzerland. The mix makes it: superior ‘made in Germany’ stand constructions coupled with the expert support of experienced specialist Markus Schilling ensured the client’s exacting requirements were met.
The bio high-tech manufacturer’s main aim was to attract new customers. The stand was therefore designed to be open with a sense of wellness and a Swiss ambience. Plenty of tall tables and a bar area encouraged intensive specialist discussions. Integrating the exhibits into the picture made it easier to demonstrate examples on the spot. And ensured attendance at the trade fair was a success.