Two shows in Las Vegas
The United States is one of the world’s most expensive countries when it comes to stand construction. So when our long-standing customer Stern Wywiol needed a stand for IFT in Las Vegas, we designed and produced it in Germany before shipping it from Hamburg to California, leaving just assembly and disassembly to our local stand construction partner. All in all, it was much cheaper than if we had had it produced in the States.
The 36 m² stand focused on the presentation of the four Stern Wywiol subsidiaries, with each one assigned a stand side and showcased using large backlit pylons. Suspended above the entire stand was a large cube featuring the logo of the parent company – which stood out far and wide!
To make things even more worthwhile for the customer, the next appearance in Las Vegas, at Supply Side West in September, was booked without further ado. Until then, the stand elements will be stored on the premises of our construction partner – ready to be reused in identical form. Maximum value for money!