FIE in Frankfurt
Six satisfied exhibitors and 554 m² of utilised floor space: the result of our efforts at this year’s Food Ingredients Europe (FIE).
Stern Wywiol and Sensient – two leading companies in the food supply industry who have both been loyal customers of ours for many years – unveiled colourful new designs:
Generosity and hospitality took centre stage, allowing the umbrella brand ‘Stern Wywiol Group’ to play a more prominent role in the new identity than in previous years. We therefore opened up the stand design even more, creating a clear view of the new split-screen wall (featuring Group media messages) and the spacious consultation area at the heart of the stand. There was still enough room on the more than 200 m² stand for presentations of the Group’s subsidiaries. The stand shone brightly thanks to an abundance of light and numerous backlit surfaces – and stood out far and wide!
A further highlight: senior partner Volkmar Wywiol has been a collector of contemporary art for many years and supports young artists. As an art connoisseur, he has even transformed the reception area of the Stern Wywiol Group into a gallery. In order to emphasise this passion, we placed a couple of eye-catching figures on the stand: two ‘everyday people’ sculptures by Christel Lechner were deep in conversation in the seating area. What a visitor magnet!
Bright louvre walls in spectral colours and featuring graphic designs added a large splash of colour to the otherwise bright and clear design of the Sensient stand. The systematic layout made it clear to visitors from the outset that the left-hand side was dedicated to colourings, and the right-hand side to flavourings. Having just returned from its successful appearance at Gulfood in Dubai, Sensient was once again a step ahead when it came to presentation at Europe’s leading food additives fair.