FRUIT LOGISTICA 2015: fair of records
2,785 exhibitors from 83 countries provided a market overview of the fresh fruit industry to around 65,000 top decision-makers from more than 135 countries – the expectations of the global leading fair of fruit trade were exceeded in Berlin. In particular, the rising percentage of professional visitors from abroad (84%) was emphasised. Exhibitors and visitors both praised the excellent contact possibilities to wholesale and retail trade, to the fruit producers and vegetable producers as well as to import and export (see www. fruitlogistica.de).
PREUSS MESSE realised impressive trade fair stands for the customers Cobana Fruchtring and NNZ:
In their pitch, PREUSS MESSE once again succeeded in gaining the business of the former customer NNZ (from 2005 to 2011). The trade fair stand constructor generated a modern world of experience, highlighting how the packaging manufacture brings ‘freshness’ to the branch by using the company colours white and pale green. The use of modern technology achieves optimal far-reaching effects and projects the company’s message all the way back into the hall: the form of the 5 x 2.5 metre light boxes are based on that of a smartphone and has a very impressive effect – just like the grit wall consisting of nine seamless LCD screens.In addition, the open design of the head stand which is open on three sides fulfils the task of attracting new customers and creates space for stimulating talks.
Cobana Fruchtring also presented its company using a fresh design on 150 square metres. As usual, the concept was developed by the advertising agency K&K. With the the fair stand logically subdivided into an open area and a closed seating area, both aims – the acquisition of new customers and management of existing customer relations – were considered. The use of the company colours yellow and dark green, particularly on the ground and on the wall area, ensured a high level of recognisability. A backlit map of the world – combined with the slogan ‘Nah dran’ (Nearby) – underlines the international character of the union of German fruit wholesale companies. The use of white pieces of furniture and clear, curved cover elements as well as big light boxes gives the stand a light and modern look.
Both exhibitors were very happy with the result of the fair.