The new customer HAGEN has adjusted to the post-COVID situation. As significantly fewer international visitors were expected, the stand area was cut back to 273 m². The product range concentrated on the topic areas dogs and cats at this year’s Interzoo trade fair. The stand design focused both on the clear partitioning of the topic areas because of the smaller area and on the use of digital elements: in total, 22 (!) screens were installed in the stand space. This allowed all kinds of content and information to be shared.
Thanks to the lighting design, the stand quite literally shone out from the crowd and was extremely eye-catching from a distance. The manufacturer of pet supplies proved to be highly satisfied with the exhibition stand design and the outcome of the trade fair, reporting that the discussions had with visitors were of consistently high quality.