Tasteful exhibits
One loyal existing customer and two new customers – this was the outcome of this year’s IFFA in Frankfurt.
At the trade fair for the entire market for the processing, packaging and sale of meat and alternative proteins, Hydrosol exhibited with a tried-and-tested concept on an area covering 176 m². Once again, the centrepiece was a large counter area with a video wall made up of LED elements displaying a variety of content.
Following the successful debut of Heinen Freezing’s stand design at the trade fair Anuga FoodTec (198 m²), the design was adapted to suit the somewhat smaller area of 126 m² for the IFFA – including the heavy spiral system and all other components!
Bertram & Graf exhibited across 84 m² with an open and light stand design. The desired distinct visual separation between the three brands Kasco, Atlantic Service and Bertram & Graf was achieved by means of three parallel info desks and by having the three brands named on the continuous ceiling banner. Discussion areas and digital elements like LED screens and iPads rounded off the concept.
