Logistical perfection at the Breakbulk exhibition in Bremen
New look, new appearance: we realised a new exhibition stand concept for our new client, the logistics service provider deugro group, at the Breakbulk exhibition in Bremen – a 63 m² island stand. After a recent relaunch of the Group’s brand identity, it was our job to integrate the new features into the trade fair appearance. The deugro group is composed of four independent companies, all of whom required their own space within the Group. Using a cubic design and cleverly positioned, symmetrically arranged frame constructions, each group member had its own area. There was also enough room to create a meeting space for discussions as well as a bar area. In visual terms, we opted for the Group’s brand colour scheme of black, grey and white for the exhibition stand. Graphics in the Group’s brand colours and images from the individual companies added that little bit extra to each area.
Our loyal, long-time client MAERSK (island stand, 42 m²) also enjoyed a successful trade fair.