‘All the way’ with MAERSK
The world of MAERSK consists of far more than just containers – the logistics provider has achieved the mammoth task of streamlining its supply chain from producers to end consumers. This is precisely what the company group and its three partners wished to convey in their new exhibition concept at the Fruit Logistica trade fair. Whether by road, sea or rail – MAERSK delivers ‘all the way’, always putting customers first. The design of the stand was influenced by the company’s new slogan and its overhauled CI, which now boasts a symphony of colours. This more poignant, vivid approach was reflected in the stand’s graphics and digital presentation. A large media wall, a media bar with touch screens that allowed for interactive information retrieval and illuminated frames created a modern, state-of-the-art look. There was plenty of room reserved for discussions, both in closed meeting areas with satin glass or at seating options arranged across the display area – the overall result was an appealing and cosy feel.
Fully adaptable: we will be adapting this new concept to fit different stand sizes at both the Breakbulk (Bremen) and Seafood (Brussels) trade fairs. That’s what ‘all the way’ means in the world of exhibition stand construction!