Moving ahead at the Reifen fair

The Taiwanese tyre manufacturer Maxxis is among the top ten in the industry. The company was looking for a new concept for the Reifen trade fair to consolidate this ranking and to take an important step in the direction of obtaining pole position. It was important to the customer that the concept demonstrate its stature and make it look modern and fresh, open and inviting, while still offering enough privacy for important business talks. The brightly coloured 270-square-metre two-storey stand in the company’s corporate colour of orange add an explosion of colour to the hall. The exhibits are put on prominent display right by the aisles. The clever use of semi-transparent materials as room dividers makes the stand feel light and inviting – while nevertheless giving the visitors the sense that they can get away from the fair hubbub to talk shop without being interrupted. A fitting stand!