PREUSS MESSE creates MEDICA 2014 trade fair stand for new customer Microlife
The world’s biggest medicine fair MEDICA, a world forum for medicine, and COMPAMED, the international leading trade fair for the ancillary market of medicine-technical manufacturing, took place in Düsseldorf from 10–12 November 2014.
PREUSS MESSE was delighted to have the honour of creating the trade fair stand for the new Swiss customer Microlife. On an area of of 63 square metres, an open stand matching the corporate identity of the world market-leader in the development and production of medical diagnosis devices was created. Matthias Haster, project manager at PREUSS MESSE, worked closely together with Markus Schilling, head of the Swiss partner agency Median. They elaborated a consistent design to live up to the demands of the customer. The colours used perfectly fit the company’s CI, whereas a slanted line that stretches across the booth (from the bar to the glass cabinets) is used as the formative element and creates an unmistakable appearance of Microlife. In spite of the massive materials used in construction, the booth has a light feeling in which everything seems to be floating due to the backlit graphics. The reinstateable elements made it easy to expand the stand area in 2015.
The motto of Microlife – ‘Microlife. A partner for people. Lifelong.’ also came alive in the partnership between customer, agency and PREUSS MESSE. ‘This was a very pleasant cooperation, and we are looking forward to other great projects in 2015,’ Matthias Haster and Markus Schilling agreed. PREUSS MESSE has been working together with the agency Median for quite some time. ‘In this way, we are able to look after our Swiss customers, both on site as well as to provide a high level of quality,’ says Sabine Lewin, general manager of PREUSS MESSE.
The long-standing customers APO Bank und Söring GmbH exhibited once again with proven designs. PREUSS MESSE has been realising trade fair projects for many years now. The former stand dimensions (100 and 42 square metres) were expanded just slightly for MEDICA 2014.