apo Bank – MEDICA

Requirement: apoBank has been advising and looking after pharmacists and doctors for over 100 years. We habe been advising and looking after apoBank for nearly as long. Well, not quite. But long enough to have been involved with one or two changes in the way customers are approached.

The new consultancy concept, apoPur, was on the agenda at leading pharmaceutical and medical trade fairs such as expopharm and MEDICA. “Talk about everything. Think of everything.” And the communicative heart of the concept: “Developing ideas! Together” Our brief: “Implement it visually, please.”

Solution: Wow factor! The consultants at apoBank are not paper tigers. We demonstrate this with origami-style king-size cranes.

The focus is on the customers. Naturally. The fact that their ideas with apoBank can turn into viable concepts is shown by the curved wall rising up in the middle of the stand: geometric objects unfold at the top end and turn into impressive birds. Cleverly illuminated, the artistically folded paper flyers hover above the 100 square metre island, thus embodying visionary strength with a sense of ease. Idea evolution in the third dimension.