HAECO – Aircraft Interiors Expo

Requirements: With 18 subsidiaries and joint ventures, HAECO Americas is an industry giant. For the first time, the holding company appeared under its own branding at Aircraft Interiors. And with a clear message: we are HUGE!

Our instructions: demonstrate this size – and nothing else. Our objective: create 264 appealing square metres – without using exhibitions as visitor magnets. Only authorised guests should be allowed to see the showcased products, to avoid serving the latest innovations to the competition on a silver platter.

Solution:   Business class for everyone, first class for guests with a licence for everything.

Recognition to the third power: the three-dimensional HAECO logo is the core of the stand design. The angled walls lead visitors directly to the reception desk, which serves as a gatekeeper. The continuous textile banner complements the wall angles, ensuring an imposing, dynamic effect from afar. Light colours and intelligent lighting give the room depth and a sense of lightness, despite its somewhat closed design. Check in and check out.