Internorga – Hamburg – 198 sqm
Requirements: ‘Create a Langnese world’ – this was the architectural task assigned to PREUSS MESSE by the Langnese/Unilever agency.
It was a requirement for the stand architecture to reflect the brand presence and the high quality of the Langnese products. The focus was placed on making the German Heartbrand ice cream subsidiary easily recognisable and on achieving an optimum impact from a distance.
Solution: Based on the agency’s draft, PREUSS MESSE creates an open realm of experience that leaves nothing to be desired.
Two striking white constructions in the brand logo’s heart shape serve as entry points to the island stand – and leave the visitor in no doubt as to where they are.
Clearly dividing the stand space into a lounge area and a consultation area makes giving both information and advice a delight.