REIFEN | Essen | 500 sqm
Requirements: The customer’s lead agency in Italy supplied a sketched idea with details of the required stand contents.
It was the task of PREUSS MESSE to design the stand in accordance with the company’s corporate design guidelines and to realise the basic drafts in detail.
The customer wanted the focus placed on its internationality and on its grandeur and efficiency – a crucial requirement when it came to choosing the materials and the furniture.
Solution: The visitors first encounter a striking projection surface measuring 18 × 4 metres. They see a mix of HGVs, racing cars and forklift trucks driving across the screen – all in their original sizes! In front of this, the full product range is displayed as exhibits.
The stand is a presentation of Italian elegance. Azzurro e bianco, or blue and white, the Scuderia Marangoni corporate colours, imbue the stand design with style and clarity. A sense of grandeur is created by the white, shiny floor that merges with the white wall sections, and also by the large logo reproductions.