medac – DGU Congress

Requirement: Come in and chill out.’ The medac presence at the congress of the German association for urology (DGU) in Leipzig had to do one thing above all else: invite those attending to talk shop in a relaxed after-work atmosphere following
intensive training sessions.
The presence of the pharma specialist had blossomed into a popular get-together institution at previous DGU congresses. Our job was to latch on to this congress tradition and create an inviting platform for exchange.

Solution: The longest bar at the congress, for those thirsty for knowledge and something to drink. Plus plenty of seating for tired legs.

The only thing now missing was the guests. medac’s reputation as a generous host helped on that front: large logos in front of a brightly lit retro curtain – and every congress expert knows from a distance where to end the day with sausage, beer and good conversation. Warm slate and wood tones create a modern bistro setting, while large-format motifs from the medac campaign, well-known within specialist circles, ensure quick recognition even among those new to the congress. And everything went to plan: at times, free seats were harder to come by than taxis on New Year’s Eve.