LEARNTEC | Karlsruhe | 36 sqm
Requirement: “Up-to-date learning.” The claim by p-didakt was as fitting for the trade fair debut of the agency for digital learning as a school bag on the first day at school.
Because everyone starts off small, we had to make do with 36 sqm. And show that we can be a team player: With the agency that came up with the communicative strategy and the digital face of p-didakt, we climbed on the concept tandem and added a new dimension to the corporate design.
Solution: Great reception for bright minds. Or: Small can be this big:
The template is the optically reduced website of the digital learning expert: sober base colours contrast with warm wood shades on the floor and in the fins of the wall elements. Monumental: the bar made of concrete, surrounded by a self-supporting bridge. Both aligned diagonally to the stand area, which gives the appearance an airy sense of generosity. All in all stylish and yet open-hearted. Like modern agency entrees, which impress as soon as they walk in. The customer? Thrilled with the latest stand.