SPC UK – DKT

Requirements: Two in one. For the leading industry trade fair, the renowned manufacturer of natural-rubber products was looking for a solution that combines tradition and innovation. Visually. And, please, British through and through.

We needed to incorporate the company origin, set ourselves apart from the competition in a tongue-in-cheek way and leave a scent mark of confidence. That’s because SPC has a clear goal in Nuremberg: give Europe a warm welcome – and take it by storm. The part of Europe involved in the rubber industry.

Solution:   Cerveza? Beer? SPC quenches (man’s) thirst and, on two floors, makes you thirsty for more.

The beer’s tapped! An English pub that serves Spanish beer: an appealing way to reveal your target markets. After the fireplace, typical bar stools and nut brown panelling of the interior, the minimalist, clean exterior is almost like an abrupt change in style. Almost. The SPC greeting at the bar is cool, but lukewarm beer was just a little too British for us after all. The response? Visitors bubbled over with excitement.