Interschutz | Hannover | 210 sqm
Requirements: ‘Protect your values’: slogan and promise of the global manufacturer of fire protection modules. The objective was to allow visitors to see first-hand just how that works, as well as experience it interactively through augmented reality.
The stand design needed to be modern. With two storeys. And provide space for the SVT b.i.o. range. Not to mention turn heads with SVT orange at a prominent location. A high-visibility colour with two effects: existing customers recognise the business partner, potential new customers are drawn like a moth to a flame.
Solution: See for yourself! We reveal what’s usually concealed behind walls and plaster.
Two sections. One for existing customers, one for new customers: peace and quiet upstairs for maintaining contacts, lots of space downstairs for making contact. The b.i.o. space has its own wall. Gaps in the wall between the levels demonstrate that ‘fire protection begins behind the facade’ and ‘there’s plenty to discover here’. Using tablets, visitors can scan QR codes on the walls and delve virtually into the world of SVT. Customers and guests? Fired up.