R +T| Stuttgart | 315 sqm
Requirements: Where there is sun, you also need shade – especially at home. The art of striking the right balance between light and shade with awnings has to be learnt – and showcased correctly. Especially at the world’s leading fair for shutters, gates and sunshades. The awnings from Varisol don’t just need to be shown in their best light, but also roll out the full spectrum of their functionality. In other words, a stand that makes our new customer Varisol the star of the industry show.
Solution: A shady forest with sustainable prospects.
Deciduous forests are still people’s first thought when they hear the word ‘shade’. Taking this basic idea, our creative team developed a stand design that turns welcoming birch forests into a natural backdrop for six large awnings made by Varisol. And because a forest always has a glade with a view, a piece of green lawn next to the seating areas serves as an informative viewing point: virtual reality headsets below hanging gardens give industry visitors fascinating insights into the production processes used at Varisol. The virtual and real worlds coming
together like light and shade.