WindEnergy | Hamburg | 64 sqm
Requirements: Whipping up a storm for the benefit of Vattenfall – in a space of just 60 square
metres! The stand for one of Europe’s biggest generators of electricity and heat
needed to be multifunctional. And it needed to be in keeping with the topic of the
major wind sector fair, WindEnergy.
It was essential that there be distinct areas covering the three topics of onshore
wind, offshore wind and direct marketing. The customer also requested attentiongrabbing
presentation space, a lounge area with a welcome counter and a bar.
And, of course, plenty of impact from a distance.
Solution: Trade fair concepts are all about multitasking – it takes a lot of input in order to
finish with a well-rounded stand.
Presentation, information and communication: the 3-in-1 stand. In the middle
there is an offshore model as the main exhibit, surrounded by digital and printed
information, and two comfortable seating arrangements. The compass rose on
the floor is a reflection of Vattenfall’s trade fair motto ‘360° wind energy’. And
hanging above all this there is a brightly lit XXL compass that piques people’s
curiosity, sets the tone and invites people to pop round.