Challenge: Hot ovens are by no means uncommon at the SÜDBACK trade fair. Warm partnerships, on the other hand, are a rarer occurrence.
Such as the one between our clients WIESHEU and AtollSpeed. We had the great pleasure of presenting both exhibitors’ products across an impressive area of 208 m², pulling off the balancing act of individual brand presentation and conceptual cohesion. A ‘groundbaking success’!
Handy: We were able to make use of our very own concept, which we’d previously realised for the two baking industry specialists at the INTERNORGA trade fair.
Solution: Taking full advantage of the partners’ similar CIs, we created design elements in wood and anthracite that made an impressive impact. A communal café-like arrangement in the centre of the stand and authentic display counter created an inviting atmosphere and gave it an unmistakable wow-factor – just like being in a bakery! Which is more or less true: the partners showcased their fresh-baked goods right there at the stand, turning the demo area into a bona fide bakery. Pretty hot stuff – both exhibitors agreed wholeheartedly.