WIESHEU – IBA

Requirements: When someone says that anyone can “bake in store” with them, then they naturally have to prove it. With baking tools in action. And with hot baking products that leave nobody cold. Our assignment in brief.

For iba, the world‘s leading trade fair for bakery, confectionery and snacks, our task was to adapt the previous concept used by the market leader in the shop oven sector. The WIESHEU vision: a marketplace atmosphere with a warm ambience. With bakery, bar and bistro elements.

Solution:   The oven is on! And more than just one.

WIESHEU bakes big bread rolls: over 10,000 professional ovens a year go to bakeries, grocery stores and filling stations. There can also be a bit more in terms of product presentation. 450 sqm to be precise. With plenty of small tables, big boards, XXL bar and prominently placed hot ovens. The all-round ceiling ceiling banners shout out: “Come here!”, dynamic slopes and diagonals show the way for visitors. Bright sand and wood shades have a cosy effect. Fresh smells entice people to take a break and test the produce. Conclusion: Assignment accomplished.