Hamburg| Showroom | 1.000 sqm
Requirements: A visually impressive space for the presentation of its products and innovations – such was the wish of our client Yxlon. It had to be suitable for real-life customer encounters, employee training, hybrid events involving visitors on site as well as guests joining via live stream. Or for digital events such as webinars and product launches. An existing hall on the company premises was thus to be converted into a meet-and-greet area – regardless of whether real or digital.
Solution: Two birds, one stone. The hall was optimally adapted for this purpose – for live operations involving the machines and for online presentations. Graphics on the walls and a smart lighting system served to visually enhance the space, which was divided into different areas – a reception area, pantry, product display area, sitting area and, last but not least, a glass studio for digital recordings. Customers could be welcomed in-person for physical presentations at the machines, or via video chat.