NORKA makes a dazzling appearance at the Light + Building trade fair in Frankfurt
All light, no shade: the exhibition stand’s gleaming white and bright-red design elements took centre stage, thanks to NORKA’s very own luminaires, which bathed the stand in resplendent light. Three bridging elements gave the display stand a sense of coherence and provided plenty of structured and well-defined space for the lighting specialist to present its eight exhibit themes.
At the last L + B trade fair, the producer of industrial lighting turned its focus to the intelligent control of light sources via digitalisation. Visitors were able to control individual lights themselves via touchscreen or don the VR headset and marvel at various other product applications. After seeing the products in action, guests were invited into the spacious interior of the exhibition stand to discuss them in detail.
Another topic given top priority by NORKA is sustainability. An aid project for Africa was presented to visitors on monitors; each click of the mouse resulted in a donation from NORKA. It was a big hit – and not only with our satisfied customers.