‘Powering the Future. Sustainably’ – this is the slogan of the mineral oil company from Elmshorn. ORLEN Deutschland presented itself at UNITI expo as digital and sustainable, with a new strategy and also with a new stand design. For our new customer, we designed and realised a two-storey peninsula stand across 125 m² that presented the retail business and the two-brand concept to the outside world.
The striking colours of the ORLEN Group, white and red, were paired with a modern anthracite tone. Key shop and petrol station elements were integrated into the stand design. The appearance of the banner, which certainly made an impression from a distance, matched the look of a classic STAR petrol station. A price display board had been set up, but instead of showing the current petrol prices, it displayed facts about the company (number of petrol stations in Germany, etc.). Visitors entered the stand through a gateway that was equipped with LED elements showing various animation sequences. This also corresponded to the entrance areas of petrol stations in the ‘real world’. The exhibition stand’s bright colours and numerous LED animations made it stand out from its surroundings – the stand couldn’t have been more eye-catching!
On the upper floor, visitors met with consultants to hold technical discussions in a quiet and shielded-off atmosphere.
