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An exhibit with the wow factor or, in our customer’s words, ‘the best-looking stand at the trade fair’ ;-) – p-didakt’s exhibition at Learntec was especially popular with visitors. The Hamburg-based agency for digital learning has been supported by us since 2016. During this period, the stand size has almost doubled, increasing in size from 36 m² to 64 m². The exhibition concept has been adjusted several times over the years and is now much more striking and open than in the early days. Many stand elements that were incorporated into the exhibit at the beginning have remained in use, sustainably and practically, even after adaptations, such as the concrete-look counter. The selection of new materials for floor and ceiling in sand, beige and earth colours matched the modern and inviting image. The bold lines, consistent with the CI, and the extensive media technology to display digital content made the stand a real eye-catcher.