A dazzling display instead of mainstream monotony
A tree is a symbol of sustainability while also being incredibly eye-catching in the otherwise steely grey world of the metals industry as on show at the EMO 2019. Weary trade fair visitors gathered at the stand of the milling tools producer POKOLM, where they were able to unwind and take a breather, enjoy a coffee or fruit juice and process the day’s events in a relaxed atmosphere.
The stand stood out pleasingly against the grey-blue mass of competing exhibition displays thanks to its natural look, bright colours, fresh shade of green and CI-compliant muted red as well as a laid-back terrace look, complete with a bench installed around the illuminated tree. POKOLM goes green – this is an important part of corporate message of the long-established, owner-run company.
A harmonious effect: coloured recessed shelving in the rear wall ensured the effective showcasing of the products. The rest of the stand boasted backlit display tables for small sample items, which impressively demonstrated the precision parts produced by Pokolm’s milling heads. Pokolm also presented its innovative COOLCAP system, which enables air-cooled milling. Ping pong balls danced above a jet of compressed air and attracted curious visitors to the stand.