ITMA 2019: a mighty machine in a modest setting!
How best to go about designing a trade fair appearance dominated by a huge printing press while also introducing a sense of lightness? For the exhibition stand of our new client Schott + Meissner at the ITMA in Barcelona, it all came down to picking the right materials and colour scheme. Bright colours – in keeping with the client’s CI – and seamless graphics adorning the rear walls as well as light, translucent banner fabrics and wooden slats created the perfect setting for their appearance. The exhibition stand’s diagonal layout also provided plenty of space. We shall be making use of this stand concept for our satisfied client again at the ITMA 2023 in Istanbul.
