Service-Bund: dedicated stand for up-and-coming brand
A premiere at FoodSpecial: at this sister event of Intergastra, which is organised by our long-standing customer Service-Bund, the ‘Rodeo Ranch Quality’ brand showcased its own concept for the first time at a 36 m² fair stand, giving visitors the opportunity to find out all about this new steak house experience. At the same time, the new eye-catching stand invited visitors to linger and converse. The name of the up-and-coming brand says it all: timber tables and panelling, cacti, fabric walls in a deceptively realistic brickwork look, high-quality wooden laminate and a cowhide on the floor came together to conjure up a rustic atmosphere reminiscent of a ranch. The 3D logo at the front of the stand was a real eye-catcher!
All other Service-Bund members showcased their combined food expertise at the 100 m² stand of the umbrella organisation, which was situated opposite.
At the concurrent trade fair Intergastra, we created a 150 m² stand with a tried-and-tested concept for our customer Aryzta.