Fresh perspectives for Trioptics
For their 170 m² island stand at LASER, the industry’s leading trade fair in Munich, our long-time client Trioptics wanted a more clearly structured, and therefore more user-friendly, exhibition stand.
The exterior was given over to product presentation; the interior was reserved for expert discussions – display models and information terminals on client-specific blue flooring were set up around the heart of the stand, designed in warm, bright wood tones and featuring a bar and seating area. Backlit steles positioned next to each display model left visitors in no doubt as to Trioptics’ offerings. The design and colour scheme of the stand’s centre took their cue from the company’s brand new office building in Wedel/Holstein. State-of-the-art highlight: a backlit, 3D logo and a seamless LED media wall (2.6 mm pixel pitch) with video clips as well as a large, illuminated fabric cube above the interior area made the stand a real eye-catcher.
The concept can easily be adapted to fit a variety of exhibition stand shapes and sizes for future appearances at other trade fairs.