Lifestyle meets matter-of-factness –
SternLife and SternMaid at Vitafoods Europe in Geneva
The latest challenge for PREUSS MESSE at Vitafoods Europe in Geneva was to present the Stern-Wywiol Group’s two entirely different business divisions SternLife and SternMaid on a 32-square-metre inline stand in such a way that both divisions had their own space, while nevertheless forming a joint appearance. A shared catering area in the middle of the stand serves as a neutral zone, creating a visual division into two areas. On the left is SternLife, provider of functional foods, in particular for the fitness industry. A brick wall, a stylish chandelier made of branches and light bulbs, lifestyle graphics and other accessories together create the right message for the division’s young target group. And on the right is the more matter-of-fact appearance of SternMaid, a contract manufacturer of food supplements and pharmaceutical ingredients. Technical graphics and light-coloured, smooth surfaces create a technological but nevertheless modern atmosphere here. The solution: all of the two area’s graphical elements and details are arranged symmetrically, thus giving the stand a uniform look. Looking at the stand from the front, the two illuminated panels above the stand add a final unifying touch. The result is a homogeneous appearance that nevertheless features big differences. The challenge was met and the customer is happy!