From in-store baking to trade fair demonstration
The collaboration between the companies WIESHEU and Atollspeed is bearing fruit – the same goes for their trade fair appearances. The exhibition stand, newly designed for Hamburg’s INTERNORGA trade fair, was adapted for this year’s Südback trade fair and took up considerably more floor space, with a total of 208 m². The design elements in wood and anthracite matched both partners’ recently overhauled CI. Both exhibitors were extremely pleased – each brand had enough space to present their products while the overall impression was one of unity and cohesion, with a warm ambience and cosy bakery atmosphere. Everyone loved it – and so did we!