Broadband provider Zattoo makes a splash
Zattoo, the biggest TV-streaming provider in Europe, now counts among our clients! At the ANGA COM trade fair, Zattoo presented its product with a new concept across an area totalling 125 m².
Any contact. Anywhere. Anytime. With several dozen B2B customers and millions of TV users, ZATTOO is one the globally successful ‘TV as a Service’ platforms. At ANGA COM, we were tasked with creating an ideal means of providing visitors with essential information. The exhibition stand design was to reflect the extensive technological know-how and the numerous ways in which the service can be used.
We installed 250 metres of LAN cables to ensure that all monitors and terminals could be operated with devices. Angled walls meant that meeting rooms, pantry and technical equipment could be discretely stowed away at the rear of the exhibition stand. A gigantic fabric cube, 5×5 m wide and 2.5 m high, towered over the centre of the stand, conveying a cosy, modern living room ambience to visitors.
We drew on the company’s striking logo during the concept development. Both the design and black/orange colour scheme were referenced in the up-do-date trade fair appearance. We worked meticulously to ensure that the logo’s rounded shapes featured in numerous design elements. The use of floor graphics, which continued in both areas across the exhibition hall aisle, imbued the two-part stand with a sense of visual harmony.
The trade fair appearance will be adapted to fit smaller stand spaces in the upcoming fairs IBC in Amsterdam and the Mobile World Congress in Barcelona. What were the reactions to the exhibition stand? According to our satisfied client, the feedback was ‘unanimously positive, ranging from “very good” to “impressive”. ’What more could one want?