Cool freshness + smart containers = MAERSK@Fruit Logistica.

According to this successful formula, an impressive trade fair architecture is created from 'cooling containers' stacked next to and on top of each other. The fact that the ‘containers’ were lightweight, fabric-covered aluminium frame constructions instead of heavy steel containers gave the stand the same lightness as the open, cubic elements that appeared to float above them. The blue lighting provides a clever cooling effect in the cosy alcoves where experts can talk shop. Maritime elements such as bollards, rustic ropes and the company's white and blue colors create a harbor atmosphere in this landscape of recyclable containers. You can almost hear the seagulls calling: MAERSK Ahoy!