Fully fueled with brand impact

At Uniti Expo in Stuttgart, Europe’s leading trade fair for the service station industry, we created an exhibition presence for ORLEN / star service stations that made one thing clear from afar: this is the place to be. Across 160 sqm, we designed an open, welcoming stand with clear zoning, plenty of space for conversations, and an atmosphere that did not feel like an exhibition hall, but almost like a real service station shop. Just without the fuel pump. But with plenty of pulling power. One central focus was e-mobility. And it was presented exactly where it belongs: at the heart of the stand. A charging station in the center made ORLEN / star’s future expertise directly tangible and sent a strong signal for the continued development of the service station. The design was consistently based on the shop design of star service stations: wood-effect finishes, warm LED lighting with high-quality Octalux elements from Octanorm, familiar materials, matching furniture, and a look that was instantly recognizable. The true-to-original fascia with high trusses and backlit banners in signal red ensured maximum visibility from a distance. Or, to put it another way: you didn’t have to look for the stand. The stand found you. A particularly nice touch: the catering area in Stop Café style and the meeting area designed like a car wash, complete with the claim “Clean Talk”. It’s hard to park good conversations any more perfectly than that. An exhibition stand that made business areas visible, encouraged dialogue, and didn’t just claim future expertise, but showed it. In short: a super cool appearance. We were happy to be the engine behind it.