"We future food"

At the FIE in Frankfurt, the Stern Wywiol Gruppe once again presented its vision of future-orientated nutrition under the slogan 'We future food'. Following its rebranding, the group presented itself with an open island stand that was accessible from all sides and offered clearly defined areas for the five subsidiaries. The stand also offered culinary cinema: the show cooking counter, right at the heart of the action. This was designed not just for cooking, but for staging - and thanks to live broadcasts, every guest could look over the chefs' shoulders and directly into their pots. Short, concise, with a touch of show - the Stern Wywiol Gruppe served up a foretaste of what was to come at the FIE.