New brand image

The congress presentation of our client medac was even fresher than before, using the Urology Congress to launch the new brand identity of its product BCG-medac. It came with a rich look and feel: maritime green and blue tones and graphic elements with lots of water and waves created a refreshing and inviting atmosphere. The stand area, which has always been used as a meeting place for congress visitors, was extended to include an adjoining area with plenty of seating. Once again, good technical discussions over cold drinks and sausages after a long day at the congress were the highlight for many congress participants - what better way to network!