Service-Bund and its co-operation partner Sander had 490 m² at their disposal. The open-plan island stand area once again proved to be a crowd-puller. There was plenty of (seating) space everywhere to enjoy the freshly prepared food and other products. The cooperation between the two companies as part of the ExpertPartnership was visualised by a large banner with an optimal long-distance effect. Both companies had their own presentation area in the space itself. The huge show-cooking counter in the centre of the area formed the visual separation and at the same time the bracket of the presentation. In the Service Bund area, individual own brands and other focal themes were presented via illuminated steles at the edges of the stand. The own brands ‘Rodeo’ and ‘Sourcer’ were given their own small areas in the space where the two concepts could be experienced.