iba, Munich | 276 m²


iba, Munich | 276 m²

WIESHEU - WACHTEL at the iba in Munich

At the iba in Munich, our long-standing client WIESHEU exhibited together with their new partner WACHTEL ABT for the first time. What happens when you bring together 276 m², two top companies and a pinch of PREUSS creativity? An impressive new concept for a two-storey exhibition stand that presents the two companies in perfect symbiosis and radiates both individuality and unity. The spacious meeting area on the upper floor, accessible from both sides, provided the ideal setting for business talks and networking. WIESHEU in radiant blue tones and concrete chic meets WACHTEL in elegant grey and warm wood tones. A design duo that attracted attention! The highlight of the stand? The bakisto baking robot from WIESHEU! To mark the company's 50th anniversary, WIESHEU presented a new version of this innovation, which handles the entire baking process in a bakery or bakery shop branch fully automatically, at iba after Euroshop. Visitors were able to experience the high-tech device in action in a specially designed glass cabin.

iba, Munich

The iba trade fair is the world's leading trade fair for bakery, confectionery and snacks. A large number of exhibitors from almost 46 countries offer a complete overview of all the latest innovations on the market at the iba trade fair and showcase all the trends - from baking ingredients and raw materials to packaging. The range of products and services includes raw materials, ingredients, baking agents, semi-finished products, production technology, process optimisation, small and large machines, IT systems, bakery, café and confectionery interiors as well as sales and out-of-home consumption. (Source:

Any questions concerning this project?
Don’t hesitate to contact me!

Anika Reichel-Lohrenscheit,
Project Manager

Phone: +49 4103 93 33 – 22


PREUSS MESSE Baugesellschaft mbH
Am Kamp 1
25488 Holm – Germany

Phone: + 49 (0) 4103/93 33-22
Fax: + 49 (0) 4103/93 33-34